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Executive summary
Media consumption habits
Majority of respondents from Continental European and Middle East, Latin America and Africa (MELAA) are heavy users of television (TV) and the internet. Internet usage is highest among Asians overall, while Indians show a greater preference for traditional media including TV, daily newspapers and magazines.
Facebook is the most-used app for Continental European and Middle East, Latin America and Africa (MELAA), however its dominance is less pronounced among Asians, who show a greater preference for Instagram and WhatsApp.
News from mobile apps and websites is the most trustworthy source for all Ethnic Communities. This is followed by traditional media like TV, radio, and daily newspapers.
Language and cultural consideration
While consuming the news in their native language is important to all Ethnic Communities, Asians and Middle East, Latin America and Africa (MELAA) communities find it significantly harder to access than Continental Europeans, who are largely satisfied.
Social media is the primary channel for Asians and Middle East, Latin America and Africa (MELAA) to find native-language information, while Asians also prefer to look for information on government websites.
The preferred style varies by community. Continental Europeans favor direct and factual communication, Asians prefer an action-driven tone, and Middle East, Latin America and Africa (MELAA) communities value empathetic and inclusive messaging.
Timeliness and cultural tailoring are major concerns for Asians, while Middle East, Latin America and Africa (MELAA) specifically feel that religious and spiritual beliefs are often overlooked in government communications.
Government communication
Government communications are perceived as moderately effective. Key barriers are language issues and a lack of cultural sensitivity, particularly for Asian and Middle East, Latin America and Africa (MELAA) communities.
Timeliness and regular updates across multiple channels are the most important factors for building trust during a crisis.
Natural disasters and public health emergencies are the top two situations where all communities seek government information, however Continental European communities also place a high priority on receiving information about national security threats.
TV is a highly rated choice for receiving critical information across all Ethnic Communities. However, preferences for other channels vary; Asians and Middle East, Latin America and Africa (MELAA) also favour social media, while Continental Europeans show a stronger preference for official government websites.